भारतातले युनिकॉर्न स्टार्टअप
स्टार्टअप मधील व्यावसायिकांना खास करून मराठी स्टार्टअप्सना युनिकॉर्न स्टार्टअप ही फारशी परिचित संज्ञा नाही. २०१३ मध्ये ऐलीन ली नावाच्या एका व्हेंचर कॅपिटॅलिस्ट मॅडमने न्यूयॉर्क टाईम्स मध्ये लिहलेल्या एका सदरात हि संज्ञा वापरली. आणि तेव्हा पासून गुंतवणूक जगतामध्ये ज्या खाजगी कंपनीच बाजार मूल्य १०० कोटीचा आकडा पार करतात त्यांना युनिकॉर्न म्हंटले जाते. नवीन नवीन चालू झालेल्या कंपनीने खाजगी राहून एवढा बाजार मूल्य गाठणे ही काही सोपी गोष्ट नसते.
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