No, TM is saying that he'd buy a ton of Steem and other cryptocurrencies when Facebook releases it's token. His reasons for this are that it would introduce a tokenised economy to 2B people who then might also find Steem and other blockchain technologies. Basically he's guessing that Facebook would introduce everyone to crypto, and then fail because they'll centralise their token, which is a goldmine for hackers... everyone would then move to decentralised blockchains that are hacker-proof.

Basically Facebook would do all of Steem's advertising for it... by doing crypto terribly.