Steemit goes Mainstream?

I always underline that Steemit, although is a milestone in social media is still to techy to go mainstream. But is it the only factor that prevent everyday facebook user to become a member? Most of people is attracted literally by money and possibility to earn something. After introduction post hype goes down, next posts does not earn a lot, although represents great value, editing sucks, almost no mobile support, and after third or more post, profile is abandoned. This is how I think majority not powered accounts end up. Sad but true. Some time ago, there was nice "Steemit necessary changes topic" written by @hiroyamagishi, who inspired mi to think about its future. My question is: If Steemit will withstand and get more and more active users, what direction will it go? What are your speculations? I predict two scenarios:

Scenario 1) Steemit will be adopted to user friendly interface, and will be possible to use by non-geek users with no blockchain knowledge.

Scenario 2) In my opinion more probable. Steemit will adopt modern, user friendly interface, but still will require knowledge of blockchain and IT support. It gives opportunity for people who will administrate profile, position it on the top, in the right category for part of share in revenue. Relationship similar to SEO companies and website.
What do you think? Let discuss!