Process of producing an Inforgraphic

The infographic process

The aim of infographics is to point out complex concepts, resorting in most cases to the support of graphics to rearrange information during a creative and arranged way.

It are often said that it's a visible way of transmitting the message , and ordering the weather well is vital to form it understood with a coherent visual narrative .

In the optimization of the creation process , it's necessary to follow an approach divided into some basic stages , altering their order could harm the time of completion since the choice of 1 directly influences subsequent .

Stage 1 - operation or data collection
Gathering the materials through the sources of data which will feed the infographic is vital , and defining what aspects must be represented? And what's the message that we must transmit? it'll serve to work out those elements which will act as a standard thread, also as others which will stand out for his or her importance over the previous ones, inevitably establishing hierarchies within the protagonism of the various graphics as a script.

Stage 2 - Determine the objectives
Of any action, a reaction are often expected and during this case it's also important what is going to be the target that our work must fulfill in its interaction with the general public .

Will it's an advertising , informative or educational material ? or even all three at an equivalent time, will it add value to a cause? Or will it solve a true problem ? Will it's a mediating instrument to influence a few sale ? we will ask ourselves these inquiries to give aiming to our effort.

Stage 3 - Media and means of dissemination
The channels through which the infographic content are going to be disseminated are vital to succeed in the user or audience that interests us, or in other words, the audience which will show an interest in our material .

The choice of distribution channels at this stage forces us to think about the format during which the weather which may be necessary to incorporate like texts, photos, illustrations, diagrams, iconographies et al. are going to be brought together and travel.

Stage 4 - Support and format
Specify the sort of fabric which will compile the various elements as support for these and its format and dimensions is vital , they're going to be the window through which the knowledge is displayed.

This support are often physical or virtual and this may later imply a differentiated treatment in each case to start out the diffusion mechanism.

Stage 5 - Sketches or sketches
In the project field of infographics for architectural visualization, we mention sketches and plans to arrange the weather , while during a more artistic framework the sketch takes over, either of the 2 will help us to note inconsistencies and solving design problems on the fly, before the ultimate elaboration during which , with a greater investment of your time , all shapes and colours will fully participate .
At this stage, stakeholders agree on the simplest and most optimized thanks to narrate the events graphically depicted within the infographic.

Stage 6 - Design of the infographic elements
Texts, graphics, photos, illustrations, diagrams, iconographies , etc ... are made intimately to represent the knowledge in their corresponding places previously located in space because of the sketch.

With the assistance of programs and style applications , the actors on the scene are grooming themselves for the presentation, all in their corresponding role, starring or going more unnoticed consistent with their order of importance within the script, previously established within the first stage.

Stage 7 - Presentation and reflection
The complete infographic goes on stage, it's verified that no details are missing which the knowledge is perceived clearly, without interruptions and during a fluid thanks to facilitate its understanding .

In this stage, tests are often through with external people, outside the event and objectives to assess their opinion about the perception of the message.

It is also an honest time for reflection to retouch, adjust and optimize the content if necessary before it's broadcast .

Stage 8 - Dissemination, monitoring and measurement
The channels established within the third stage function a road to place the infographic material in circulation, this suggests the selective correction that entails orienting and dosing the trouble to disseminate the fabric within the places where they're going recuperating results.

The dissemination can also be physical or virtual counting on the offline or online means wont to carry it out.

At In Genio Virtual we make infographics and advise you on the foremost appropriate options to convey your message through this great graphic resource, if you would like we are at your service, get in-tuned .