I was really surprised yesterday when my girlfriend - who isn't into crypto at all - asked me what InitiativeQ was.
She found it on her Facebook wall and got curious

First thing that came to mind was that they seem to know how to play the game, if they can get people interested who have no experience with crypto. Second thing that came to mind was the question why I didn't put more effort in it, lol.

I can see the risks you're calling out, but there's no way to ignore this is a huge step towards crypto going mainstream.