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RE: 5 Practical Ways to Describe Steem to Friends
Even if you say, 'you can earn something', they are still resistant because them don't want to break out of their comfort zone of Facebook. I have converted a few but none are real regulars.
My real focus is on getting bloggers here. Family and friends, I've had similar success to you.
My focus with F&F is just make them aware of it and move on.