An .08 price would concern me. But they have taken proactive steps, yes, via ads, to circumvent "winters".

I think long term, 5 years from now, it could be a very different picture. Crypto is still very small and unknown. Bitcoin is the king and yet, not very known. they are only now getting a little bit of attention. As people become comfortable with Bitcoin they will begin to explore...much like how I did. they will discover #Steem and check it out.