I think it is only a matter of time (meaning it will happen real soon) when media start talking about STEEM the same way they are talking bitcoin right now.
They will have to - soon - address the amount of transactions on the STEEM blockchain which is (accounting it's only working with <1 % its capabilities) by far superior to pretty much everything else.
Next; because the crypto is ever more present in everyday life, it will get "dumbed down" enough for just about everyone to use (not necessarily understand) the platform. When it gets "dumbed down" enough, and gets some well-deserved exposure, I believe the population here will skyrocket.

Social media is fun. Social media is the thing of the 21st century. We just need to get it out there that STEEM is the next social platform. When the idea breaks out and its simple enough, we're up for some massive migration over from other platforms.

So by this time next year; I believe we will have ~$20/STEEM and about 100x the users.