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I think the idea behind this whole app is community driven adoption, so like if you want a shop to participate, you'd get your friends to encourage the shop to join out of sheer demand.

I dont think there is any at the moment. But nothing is stopping the users to start petition too... if there is enough users. Chicken/egg problem

According to info on http://jaywalk.me the Jaywalk team are relying on users of the app to spread the word to their favourite merchants. They are saying:

Tell them about us!

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