I'm not interested in keeping bees, but I have seen the Bee Movie. So, since I like to keep the planet's flowers and foods crops alive, I definitely support anything that makes beekeeping more efficient for farmers and better for the welfare of bees altogether.

To be honest I had no idea that the square beehives were bad for bee health. Who knew, right? So, it's a good thing this new cylindrical design not only creates a better environment for the bees, but also improves their metabolism and their ability to wander far from the hive, which can only be good for our ecosystem. Love this!