this is a very interesting way for producers and artists to get their creative projects (song, track, film, movie, documentary) funded and for investors to participate. the service is not crowd funding, not based on donations, but it provides the ability to investors to become real investors, meaning investors become partly owner of the music or film and therefor can benefit greatly when some piece becomes a hit and start making real money. the unfortunate thing is that it contains only on piece at the moment. maybe the service is launchd very recently, only? promising service, for sure.