Nice hunt, we're seeing more and more these platforms pop up. Is the ethereum blockchain really the best use of technology for this though? None the less, I'll sign up and take a look at it. I think the hard part about this kind of application is the best part about Steem is that it can cater to a selection of different applications through the selection of different dApps, this helps draw people in through being able to cater to everyone. With that said, maybe this will be able to take on Steemit one the Steemit side of things.

Nice hunt and interesting to look into.