I'm very impressed by the scalability and the fees. Normally companies like Google gets most of the money generated through ads. Even though Brave Browser and BAT is one of my favorite projects they too take 5% cut (if I remember correctly). Flat 0.1% fee is basically what Binance charge. This is great news for everyone who is involved. Even BAT doesn't have much of a scalability plan which projects like this require. So performance wise I'm pretty impressed.

Now what they have left is to gather up customers. Even Binance had small beginnings. My biggest problem is that because the fees are so small, token holders might not get much for holding the token until the project ends up with a lot of volume.