Steemit : First Proof of Successful Crowdfunded Billboard Flight in Durban, South Africa!
A successful launch of electronic billboards is underway in Durban, South Africa; following a triumphant crowdfunded campaign held on the Steemit.com blockchain social media platform, just over a week ago.
The campaign known as @crisdevilgamer , set a precedent for the first billboard to be paid for entirely by the Steem blockchain, with no payment or contribution required by the participants other than casting a vote.
Phase one is already in effect, with two electronic billboards active since Friday the 29th of July 2016!
The crowdfunds were sufficient to secure over two months of billboard flight time on a “Spectacular” sized 20m x 5m billboard (details to follow), and two smaller electronic billboards supplied free of charge as a value add by The Outdoor Network billboard advertising agency. More details to follow on the agency in the proof of flight Steemit post to follow after the printing and flighting of the primary billboard.
The electronic billboards were able to be activated sooner due to their electronic, instant update ability.
Audiovisual Presentation of Electronic Billboard Campaign
Electronic LED Billboard – Value Centre, 45 Electron Road, KZN, Durban, South Africa
Size: 3m x 6m (Pixel size 192 x 384)
Traffic Count: Approx. 60 000 vehicles per day, this figure excludes pedestrian exposure (this traffic data is several years old and therefore not current, the values should now be much higher, new data coming later in 2016)
Advert Length: 16 Seconds on rotational basis, appearing once every 5 minutes or sooner.
Situated at an exceptionally busy traffic intersection, the Value Centre billboard faces traffic travelling from Durban CBD towards the N2 as well as the M19 highways and is surrounded by a multitude of shopping centres, automotive dealerships and giant national wholesaler, Makro (a Walmart & Massmart owned store).
Click here for Google Maps location
Electronic LED Billboard – 121 Sandile Thusi Road (Formerly Argyle Road), KZN, Durban, South Africa
Size: 2m x 4m (Pixel size 96 x 160)
Traffic Count: Approx. 50 000 vehicles per day, this figure excludes pedestrian exposure (this traffic data is several years old and therefore not current, the values should now be much higher, new data coming later in 2016)
Advert Length: 16 Seconds on rotational basis, appearing once every 5 minutes or sooner.
Sandile Thusi (Formerly Argyle Road) is one of the main commuter routes out of Durban city, with a constant traffic flow throughout the day. The billboard is situated in the Mr Price Home décor center, adding extra visibility of advertising to the clientele of this popular South African mass retail chain-store in addition to the high street traffic and pedestrian traffic flow.
Click here for Google Maps location
Thank you and well done on the successful @steemdrive crowdfund campaign. More updates and locations to follow.
@cryproiskey is busy preparing the next billboard site for funding ... should anyone wish to join our initiative and become a liaison in your country, please comment on this post.
Sincerely,
Image
Credits:
Video Soundtrack: Emotional Uplifting Royalty Free Music Download Memoirs
“I am Value” concept by @cryptocreative
Billboard artwork compilation - Lucien Mathurine (The Outdoor Network)
My signature, made for me thoughtfully by @ben99
Terms and Conditions:
Steem Dollar payout funds raised from this Steemit post shall be allocated to extend and enhance the Durban billboard campaign in accordance with the campaign terms and conditions, or any other site or @steemdrive public project where funds may be required.
All artwork has been approved by Ned Scott of Steemit, Inc. Further approval received to amend domain on artwork to steemit.life which will point to a referral link for campaign tracking.
Previous Campaign Links:
https://steemit.com/money/@steemdrive/sa-s-city-of-durban-to-be-engulfed-by-steem-the-world-to-follow
https://soundcloud.com/beyond-bitcoin-hangouts/166e166-2016-07-29-beyond-bitcoin-peerplays-steemdrives-billboards-blockpay-grc-hangouts (Ricardo Goncalves' @steemdrive interview with Beyondbitcoin Hangouts, FFWD to around 30 minutes)