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RE: Identifying and building your brand on Steemit
The thing with 'building a brand' in opposition to throw you posts all over the place is that you will likely post much less.
And thus get less exposure. Which will make it harder to get a large following (Ironically).
Now we have a renewed UI, we really need a better search system.
Yes, you may get less exposure initially and that there is the period you are actually building your brand, the minute you take it to the markets, the followers and exposure will just be waiting for you to pick em. So I think its worth it especially since throwing em around is not doing much.