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It could. It would depend on what kind of ROI spammers could get out of the system.

There is a cost to running a spam operation. You can buy verified Facebook and Twitter accounts for something like 1 USD a piece. Then there are ongoing costs like proxies and vps services. It’s not a huge cost though.

So if the reward of getting to the top of trending or hot outweighs the costs, then they have an economic incentive to do it.

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