When Steemit's idea went on the market in March 2016, he began quietly with a white paper spread to a small group of technicians. This detailed 44-page overview was not intended for a general audience, but the document contained a strong "MESSAGE". The authors argued that user-generated content created social media companies worth billions of dollars for their shareholders. So while the wealthy, such as Mark Zuckenberg, grew a bit more and more each day, content creators nourishing networks like Facebook did not have much of anything. The creators of Teemit expressed their intention to challenge this power imbalance by adding value to the contributions of the users.