I guess that's what other company/team is missing. In this digital age where everything is almost automated, where we are required to be technical and all, it isn't easy to deal with all the stress and failures that's why keeping the job becomes harder. But put in a little human intervention, add some stories to tell that would inspire them to keep moving forward, and you'll create a great team who won't only put their best effort in their work, but will also put their heart and soul in it. True enough, Stories no matter how advanced we are now, still plays a vital role in keeping everything synchronized and relatable.