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Ooho, the new way to drink water

8 million tons of plastics end up every year in our seas due to the production of plastic bottles and materials that end up being disposed of incorrectly. That is why today's publication is dedicated to a company that is making biodegradable bags totally edible to replace the traditional plastic bottles of mineral water. Ooho is making it possible. Join me to learn more about this incredible project.

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The project was recently tested at the prestigious London Marathon, where they have completely replaced the water bottles given to marathon runners, rather than giving them the peculiar, eye-catching bags of water that are totally biodegradable and can be eaten in the process.

The principles of the company that created Ooho have made it very clear not to use plastic due to the environmental catastrophe on the planet, as well as this company, are already hundreds of companies that have radically changed their production model for a more efficient, sustainable and above all insignificantly impacting the planet.

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Currently there are several techniques to obtain bioplastics a few days ago made a publication that dealt with how to generate plastics based on shells of crustaceans, there are other companies that use avocado seeds, straws made with branches or wrappers of various products of banana leaf, this indicates a real commitment of emerging companies to solve the problem with multiple techniques all viable.

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These actions make no sense without consumers willing to change habits, and that is also possible thanks to a new generation that is clamoring for organic products, is no longer a fashion, is a trend and I feel that many companies are accustomed to using plastic such as coca cola to cite just a business monster that produces tons of plastics each year. He is not in the least interested in these emerging technologies displacing his lucrative plastic business.

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Now, what does a marathon have to do with all this? Very simple, only in 2018 the London Marathon used an approximate of 900,000 plastic bottles, so the organization set itself the goal of working to change this and so it was as part of the Ooho initiative to make biodegradable bags for the mineral water used during the sports competition.

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Thanks to the biodegradable composition of Ooho based on chemical products extracted from certain seaweeds called notpla can make a bag that is totally edible also its production requires less energy than making a plastic bottle, makes this product really attractive for the new water storage industry, in addition to water can be placed different liquids such as coffee, juices, liquors, this could change forever the industry of liquid production.

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The startup was created by two designers graduated from the Imperial College of London and the Royal College of Art. The bubbles once discarded regardless of the place take an estimated 6 weeks to decompose, so you do not have to worry about handling them as it does not damage the ecosystem. The company involved in the energizing liquid for the race is called Lucozade Sport who provided all the support as well as the liquid to be filled into the bioplastic bags.