Spotify can enable the ability to pass ads for free users - @omr.dgli

in #technology6 years ago

Although Spotify offers a preferential service to users in many comparisons with the premium feature, unfortunately users who use the platform for free have to listen to all kinds of advertisements between songs.

Over the past few months, free Spotify users in Australia have been using Active, which allows them to skip ads as often as they want, even when they do not have illegal applications that offer pirated versions of Premium. They are using the Media feature. Active Media, which Spotify launches in Australia, is a new advertising model that allows users to choose the ads they want to see and advertisers to create their masses accordingly.

This feature, which may be considered important for Spotify free users, is now worldwide


According to the Active Media advertising model, users will be able to pass as many ads as they like, and advertisers will not have to pay for ads that the users are not listening to. In short, a win-win situation for both Spotify users and advertisers will emerge.

The new feature is useful for those who use Spotify for free, but it seems to create future bottlenecks in terms of platform. Spotify, which is often used for free, makes advertisements annoying and leads users to a premium. So Spotify can generate revenue from both advertisements and monthly memberships. However, although we have the ability to pass ads "in Active Media, we think that it will have to play any advertisements at some point. Nevertheless, in order to say something definite, we must not wait for the day when the practice will be active in our country.

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