Google Chrome wants to block annoying advertising redirects

Users are often redirected to other pages by ad banners without their own interaction. Or the communication is forced maliciously. These redirects will be blocked in future in the Chrome browser, and users will be informed.
The developers of the Chrome browser are tackling a problem that many users find extremely annoying: the automatic and, above all, unexpected redirection on some websites. While this only affects a small number of sites, about 20 percent of Chrome users' desktop complaints are due to these redirects, said Ryan Schoen, Google's Chrome Product Manager. Such redirects should, therefore, be blocked by the browser in the future.

According to the announcement, this seems to be a useless diversion for users due to the embedding of "third-party content" in the site, and the redirect is of course not intended by the authors and maintainers of the website. Google avoids this in the description, to mention that malicious advertising mostly causes these redirects.

Starting with version 64 of the Chrome browser, which will be released at the end of January next year, redirects emanating from third-party iframes should be suppressed entirely. Instead, info bars should be displayed. Exceptions should only exist if users have interacted with the iframe. This is to prevent the unexpected redirects; however, there are already websites that use methods of circumvention here and force the interaction with the content.

For example, there are pages that open when clicked on a link in a new tab, but in the main window redirect to another page. As of version 65, this should also be over and also be indicated via an info bar on the blocking behavior. Further abusive behavior, such as through interactions with page elements or even overlaid transparent elements, is even more difficult for the browser developers to discover, but of course similarly annoying for the users. Chromes pop-up blocker should prevent at least the opening of new tabs or windows in such cases from January.