Consumerism is really just another form of religion with the doctrine of "consume and you will find happiness". The real danger with it though is - like you said - when it replaces our attempts to find meaning through relationships, because that is a guaranteed way for self-feeding downhill. Coupled with the notion of "strong independent individual" by individualism, and it certainly doesn't improve the situation...
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Yep. I am an independent, I can pay for people to do the things I can't do myself....