Tobacco company gets burned using young Instagram stars to promote its product
Tobacco giant Philip Morris has been exposed using glamourous, influential young social media stars to promote its new heated cigarette device, violating its own rules about using young people in its promotional campaigns.
Reuters found the company was using young social media stars to sell its new heated tobacco device, IQOS. It sent the company images and videos of the influencers promoting the product, prompting it to pull its campaign.
Influencer Lina Li using the tobacco product. © Instagram/Limysol
Some of the influential Instagrammers promoting the tobacco device include Russian 21-year-old Alina Tapilina, 25-year-old Romanian Alian Eremia, 21-year-old Slovakian Vanda Janda and a number of other attractive social media personalities.
https://www.instagram.com/p/Bv3xPEMBq3U/
https://www.instagram.com/p/Br-UzF7gOJj
https://www.instagram.com/p/Bj25yhShC4s/
https://www.instagram.com/p/Bkn1AZVFMZq/
The tobacco giant’s internal marketing standards prevent it from using youth-orientated celebrities or models who appear to be under the age of 25 to promote its tobacco products. Some of the influencers promoting the devices don’t list their ages, but many appear under 25.
https://www.instagram.com/p/BkTCz87Fsa_/
https://www.instagram.com/p/BuYgGx_llgg/
At the end of April, the US Food and Drug Administration (FDA) decided to allow the sales of Philip Morris’ IQOS following a two-year process in which the tobacco company promised it would warn young people to stay away from the device.
“We have taken the decision to suspend all of our product-related digital influencer actions globally,” the company told Reuters. “Whilst the influencer in question is a legal age adult smoker, she is under 25 and our guidance called for influencers to be 25+ years of age. This was a clear breach of that guidance.”
“No laws were broken,” it added.
Original: https://www.rt.com/news/459111-philip-morris-influencer-exposed/
cigarettes wouldnt be as bad as they are if they stopped putting arsenic and formaldehyde along with hundred other chemicals in them
another form of population control poisoning cigarettes that couldnt kill us off fast enough lol
good post RT
cheers
wer rauchen will sol rauchen
Totally misread this as "tobasco" at first. XD Well that would have been different.
You would think Phillip Morris would be smarter than this...but you'd be wrong. Historically they don't actually seem to care about age when talking about globally...but in certain markets, they do care, because they get into hot water over it.
If it was a vape device, and the people were smokers or vapers, I wouldn't have a problem with them promoting the devices on something like YouTube or twitter even, where you get to say more, but on a social network focused on images...it's like a billboard...with only the image of a young looking person smoking a tobacco product. That is a potential issue. But I'm not one of those people that is all "protect the children", and tbh, adults are effected by advertising as well...though perhaps we do have a chance to build up a bit of a tolerance to it.
With that being said, it is a non-combustion device. I know because I looked it up...which maybe this controversy was actually considered and that's why they did it...but I digress. It not being a standard combustion device means that it likely has far less tar and less carcinogens. That means that it's less of an issue than a normal cigarette when it comes to health risks.
They should still be targeting YouTube and other platforms where you can say more though, because they should be targeting current smokers.
Just dont smoke you mofos
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Tobacco is dangerous to your health! Try hemp instead.