The "Alasita" Feast in La Paz Bolivia - January 24th

The "Alasita" is one of the most traditional festivities in Bolivian folklore. This cultural expression is held every January 24th. Since the times of the colony it has maintained throughout the years an amusement characterized by laughter and happiness, where homage is paid to the "Ekeko", being the image of the so called God of Abundance and Prosperity.

The Ekeko is sharply dressed with a suit and all the garments possible to combat the cold winter of the city of La Paz. He carries cigarettes, bills of all cuts, a basket of coca leaves, alcohol, "chancaca" (syrup), flour, sugar, a stove, pots, pans and everything necessary to be happy during the year.

The custom calls to go to "Alasitas" to buy some products at 12 pm in the afternoon, with the hope that what you purchased will become a reality.

Most consider an obligation to purchase at the Alasitas a house, car, etc., hoping that the God of Abundance will come through during the year.

Something that is very typical in Alasita is the issuance of small bills of different cuts. You can get American Dollars, Euros, Yens, and now even Bitcoin.

Students also buy "Diplomas" or Certificates from Highs Schools or Universities and also professional degrees to hope for great academic results during the year.

At the Alasitas Fair you see miniature buildings, summer houses, passports, plane tickets, cruises, and even some of luxurious hotels.

This unique feast also presents its visitors with amazing typical dishes from the "Collao", the most popular of the City of La Paz, including various kinds of sweets and salads.

One could say that even to this day it would be hard to find a feast having such tradition and joy as Alasitas in South America.

Viva La Paz!