THE DECENTRALIZED TV ECOSYSTEM (TV-TWO)

xeeest (25)in #tv • 6 years ago

The current Television Ecosystem is broken. TV networks around the world are abusing their market power as gatekeepers to increase prices for advertisers, lower payouts to content creators and drive up subscription costs for consumers. They actively hinder innovation in content delivery and advertising technology in order to sustain their oligopolistic position and benefits. Many consumers are rightfully frustrated with the state of broadcast television. They enjoy the lean-back nature of a fixed program schedule, but would like to see more premium content personalized to their viewing patterns and interests. At the same time, tech giants like Google, Facebook, Amazon and Netflix are looking to build their walled garden around the television ecosystem, eager to acquire more power through data and access to consumers. TV-TWO offers the community a solution in form of an Open Platform for those who are curious about cutting the cord. This includes First, an application for Connected TVs that blends traditional television with a personalized video stream offering premium content at no subscription costs. The video stream can always be opened with just one click of a button. Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers and advertisers. We propose a new ecosystem, where the trustless nature of the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on middlemen. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. Content creators are rewarded by users with TTV for their quality productions. The Token for Television will be offered to the community in a crowdsale. The TTV crowdsale is especially relevant for advertisers that are looking for sponsored reach on the Big Screen. The Network Utility Expansion Mechanism is inherent to our model. Since no additional coins will be issued after the Token Crowdsale and each token has the reserved right to show ads to a fixed portion of the TV-TWO user base, each consumer that comes to the platform boosts the utility of the tokenPlatform
An application for Smart TVs used as the new gateway to linear broadcast combined with a personalized video stream as an additional channel.Blockchain
The technology to orchestrate the new television ecosystem, with direct interactions between users, advertisers and content producers.

TV-TWO platform solves the problem of television broadcasting industry focusing on subsidies, delayed growth. TV-TWO platform have 3 most outstanding features of digital TV, digital video, youtube digital: platform; blockchain; Token.

Platform An application for Smart TVs used as the new gateway to linear broadcast combined with a personalized video stream as an additional channel.
Blockchain The technology to orchestrate the new television ecosystem, with direct interactions between users, advertisers and content producers.
Token A custom Ethereum-based token called TTV, the Token for Television, will fuel the ecosystem while ensuring security and fairness.

Features of the platform:

The users watch their favorite with no subscription fees. They just have to watch videos with ads but with the option to select the frequency of ads during watching videos.
This platform not only provides the opportunity to watch broadcasting and videos but also provides a platform for the advertisers to advertise effectively. These videos supports ads as well.
The platform also supply the data and information to the content creator at their will, so that they content creator produce content with maximum user satisfaction.

Token for Television: The platform is token based. The tokens are received by ü users from advertisers (in order to watch videos and share content) ü content providers (for producing content) The token for TV (aka TTV) is the token which is being used in this platform. The TTV token will be used for payment in advertisement, rewards to the users, transaction and earning. The end users eventually collect these tokens and keep them safe in a digital wallet and trade them later. The advertiser have to submit a fixed amount of TTV tokens and their content will be advertised based on the amount of token submitted and purchased. The advertiser will surely notify via whenever the ad is shown along a video by the end user. Mobile application: The users have to download TV TWO App on their mobile devices. Then they need to scan the QR code on their smart TVs and here you go. Watch videos by just one click and earn while watching them. The high quality content with ads blending is shown using an algorithm. The videos variety includes music, news, politics, travel, nature, sports, food, fashions, gaming, education and many more. The App is compatible with Samsung, Panasonic, TP Vision, Toshiba and LG.

TV-TWO TTV ICO Token DetailsThe TV-Two platform will be employing the use of a token called TTV for conducting all business operations within its ecosystem. In all, there will be a total of 500,000,000 that will be made available during the sale period. Additionally, there will be a soft cap of 2,500 ETH, and a hard cap of 50,000 ETH in place.The sale is due to commence on the 24th of February, 2018, and conclude on the 24th of March. In terms of the pricing of TTV we can see that 1ETH = 10,000 TTV.

Token Distribution Scheme

As per the official company whitepaper, the allocation of tokens will be done as follows:

75% of all TTV will be made available to investors via the token sale.
15% of the currency pool has been set aside for use by the founders of TV-Two.
6% have been reserved for the core development team.
The remaining 4% will be used for promotional campaigns and incentives.

Allocation Of Funds

60% of all collected revenue will be used for further platform development and engineering.
14% will be used for marketing purposes (so as to increase the widespread appeal of TV-Two).
20% will be distributed among company partners, as well as to cover for legal expenses.
The remaining 6% will be reserved for the creation of a contingency fund (in case of any market crashes, emergencies etc).

AdvertiserReceive automatic media targeting and attribution features and ordering on TV they know from digital advertisingEach per user reports on ad engagement and organic video contexts without being subjected to non-transparent KPI fraud or reporting Can answer users based on the party’s first-party method without having to submit data to TV -Two or a third party.TTV or TV-Two starts its ICO event series on February 24th & will end on March 24, 2018.How does it work?Step 1,: Install the TV-TWO app one your Smart Tv.Step 2: Sync the wallet from your TV to your other devices.Step 3: Watch Broadcast and your personalized Video Stream.Step 4: Check the tokens that you have collected.Step 5: Trade your tokens for ether,Bitcoin or Fiat.How does it scale?In order to overcome the currently limited scalability as well as increasing latency and transaction fees of Ethereum, we are employing off-chain signature patterns. State channels are used to facilitate interactions between market participants.

CrowdsaleWe will employ the new and improved crowdsale standard of the Interactive Coin Offering (ICO) in order to guarantee a fairer and more transparent assignment process.

Token Circulationcrowd sale token allocation is 500,000,000. 1 TTV token equal to 0.0001 eth. 75% of overall supply appropriation for the purchase. various other symbols distribute for the campaign, advocates and also team members. watch this graph.collected funds allocate these subcategories.➖ design: 60%.➖ Advertising and marketing: 14%.➖ Partner:10%.➖ Legal: 10%.➖ Contingency: 6%.The following roadmap outlines the milestones that TV-TWO is looking to hit in order
to transform the television landscape into a decentralized ecosystem: