Dynamic Typography, a powerful tool for communication.
Can you read the future?
<p><a href="
">Future_dt</a> from <a href="https://vimeo.com/ilmondocane">Mondocane</a> on <a href="https://vimeo.com">Vimeo</a>.</p>
I made this micro-content as result of a personal research focused on typography, aesthetics and animation. The goal was to represent my vision of future - unpredictable, fast moving and in continue evolution - using just typography and motion design. This kind of process could be used as a way to express a personal vision of the vast and complex multitude of meanings behind different words or sentences. I think that this particular treatment of typography can be a powerful tool to reach people's attention and transfer it to something bigger as a written article or in general any kind of content directly related to a particular word. In this way it is possible to give something back to your audience in exchange of their attention and, at the same time, build a strong and professional aesthetic focused on differentiate yourself - or your brand - from competitors.
I made this micro-content as result of a personal research focused on typography, aesthetics and animation. The goal was to represent my vision of future - unpredictable, fast moving and in continue evolution - using just typography and motion design. This kind of process could be used as a way to express a personal vision of the vast and complex multitude of meanings behind different words or sentences. I think that this particular treatment of typography can be a powerful tool to reach people's attention and transfer it to something bigger as a written article or in general any kind of content directly related to a particular word. In this way it is possible to give something back to your audience in exchange of their attention and, at the same time, build a strong and professional aesthetic focused on differentiate yourself - or your brand - from competitors.
I like typography and glitch art. So obviously I love this video :)
Thanks! I will post more of this project in the future. Regarding glitch art, I love it too! I use it a lot in my work, you can see something also in my first post where I used it in the transitions, it's a very cool way to create a peak of attention during videos. If you're interested in this kind of stuff I recommend you the book "Functional art" by Alberto Cairo (you can find a free pdf here: http://ptgmedia.pearsoncmg.com/images/9780321834737/samplepages/0321834739.pdf) It's mostly about infographics but there's a lot of super-interestenting stuff on how our brain perceive visual information :)
Great :)
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