UBEX

kitanodebunmi (36)in #ubex • 6 years ago

Ubex- Artificial Intelligence in advertising.

Advertising is an interesting subject topic. Everything in this world has to with advertising one way or another; the clothes we put on would not have jumped into our minds to purchase if we had not seen it somewhere and thought "I like that", the sellers just did a form of advertising for their products. Different sectors of the economy grow with paths that can be traced to advertising. Technology has made virtually everything digital and so we now have digital advertisements. A good example of these digital advertisements is the pop up ads when making use of the internet, that is effective advertising as one would be tempted to simply click on the pop up. The digital advertising market has been experiencing steady growth for some years now but despite this positive growth, the digital advertising industry has a lot of problems.

The targeting accuracy of digital advertising is really low and this is not an exaggeration, apart from this the market harbours a lot of fraudulent activities which inherently leads to a lot of consequences with all the parties involved in advertising. Most times, the general public is dissatisfied with the advertisements that come their way due to low quality and even wrong target audience; this is really bad for business and let's not forget the consequences on the parts of advertisers and publishers. Advertisers get ripped off way too often and keep overpaying for something that does not even cost much to start with; and publishers receive so much less that what they ought to be entitled to.
A need of a solution cannot be over emphasised and that solution is "Ubex".

Ubex is a decentralised platform that aims at creating a global advertising ecosystem with the highest level of efficiency attainable.
The neural networks leveraged by Ubex would help maximize purchase efficiency by analyzing the information and likely wants/needs of the users of the platform and makes a selection of the most suitable advertisement for them; this would so much improve the accuracy of target audience.
By the application of the blockchain technology to advertisement, Ubex would greatly reduce the cases of fraud associated with advertising.
The Ubex platform would help advertisers by creating an algorithm that would essentially help with the setup and running of advertisement campaigns; publishers are not left out either, they would be able to easily link their advertising slots to the Ubex advertising platform.

The technology behind Ubex.

Ubex Roadmap.
Q4 2016
-Creation of an advertising platform for promoting payday loans.
Q1 2017
-Development of integration tools to link marketing campaigns with publishers' websites.
Q3 2017
-Introduction of an API interface for use by publishers to register advertising space.
Q4 2017
-Addition of new types of advertising tools and customization of widgets.
Q1 2018
-Introduction of adviser auctions.
APRIL 2018
-Development of the exchange smart contract prototype for the storage of basic information.
MAY 2018
-Launch of the desktop and mobile alpha versions of the advertiser application.
AUGUST 2018
-Launch of the desktop and mobile alpha versions of the publisher application.
OCTOBER 2018
-Development of the system's neural core prototype and initial training of the neural networks.
NOVEMBER 2018
-Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain.
DECEMBER 2018
-Introduction of an API prototype capable of sharing training data in exchange for rewards (data mining).
JANUARY 2019
-Launch of the beta versions of advertiser and publisher applications.
MARCH 2019
-Release of the initial versions of operational applications and smart contracts.