Promoting Hearth 14.02.2019
Repository
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
Hearth.net is a generous social network that focuses on quality interpersonal relationships and points to the transformational potential of integrating the principles of the gift economy into everyday life.
This is my second time promoting Hearth. This is a massive improvement from the first promotion (more people reached and more link clicks)
Targetting and Audience
In this promotion, I increased my coverage and interest areas. Last time I promoted to only the United Kingdom, this time I promoted to United State and Nigeria. The United States is one of the most charitable people in the world while my hope is that Nigeria learns how to give to charity.
Interest: charity, charity and causes, donation, fundraising, philanthropy, non-profit organisation, volunteering and social change
Country: Nigeria and the United States
Age: 18 to 60
Ad message and Call To Action
In the ad message. I included a call to action button of "Sign up". The action is a link to the sign-up page of Hearth.
Graphics
Image Source
The image was automatically sourced by Facebook on inputting the website link. The image has a dimension of 526 x 275 and in JPEG format
Goal / Conversions
The post had a total of 281 link clicks and 32 engagements
Bidding Strategy and Results
I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks and website visits. The bid was set to automatic, meaning Facebook is to deliver the ad at the best possible price/rate.
I spent a total of $10 and it ran for a total of 8 days. The gender results are as follows; Women 26.3% and Men 73.3%
| Activity | Result |
|---|---|
| Reach | 10,726 |
| Link clicks | 281 |
| Spend | $10 |
| CPC | $0.03 |
| CTR | 2.61% |
Campaign Content
Screenshots of ad placement.
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
VIDEO EVIDENCE
Dear @jingis07,
Thank you for another contribution, this time for a noble cause, a charity network that focuses in spreading joy and support to anyone needing it.
This seems to be a very interesting project and I would like to ask you if you have joined so that you can really see what it is about and to see who the audience may be.
It came to my attention that they are very active in their social media channels and there are a variety of events organized (all of the events will take place in Prague, and they are not written in English)
Having said this, I am not sure if someone from other Countries could contribute and if yes in what ways. This is something that I would like to see clarified by you.
Even though I do agree with the interests selected for your audience, I am not sure about the countries.
The reach and CTR was for another time significant.
Your ad message had some errors and could be better expressed, but it was encouraging that you are using relevant words and call to action messages.
Please note that it is always appreciated if previous posts about the same campaign would be shared.
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[utopian-moderator]
Thank you for your review, @katerinaramm! Keep up the good work!
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