UTOPIAN.IO CORPORATE IDENTITY PROJECT

As a member of this community for 1 year, we have prepared "Corporate Identity Project" for Utopian.io with my wife to increase contributions and awareness. I hope you will enjoy reading this document.
Under this heading we will examine and analyze the following main topics.

• CORPORATE KNOWLEDGE

• CORPORATE IDENTITY

• CORPORATE DESIGN

• ACTIVITIES

• MARKET ANALYSIS

• OPEN SOURCE SOFTWARE RESEARCH ANALYSIS

• SWOT ANALYSIS

CORPORATE KNOWLEDGE

Utopian.io is a system that tries to encourage open source projects. With Utopian.io, anyone can contribute to open source projects.
In a Contribution Report, there are studies you have done for open source projects.
Contributions to open source projects are awarded after being prepared as Steemit Post.
Contributions can be code development, graphic design, documentation, social inclusion and much more.

Utopian v2 COMING SOON

With the innovations Utopian will bring in the new version, Utopian.io will make this a better
platform for you. One of Utopian most important changes in this version is to create a bridge
between contributors and project owners with the direct message feature which is not
available on Steem.

CORPORATE IDENTITY

The corporate identity is the central communication strategy of the organization and the
communication strategies of other areas of the organization should be accordingly.

Reason for Developing Corporate Identity:

Utopian.io is in the process of new formation. Therefore, the aim of this study is to guide stakeholders and users by clarifying the corporate identity.

Corporate Identity Structure

• Single Identity-Monolithic Identity:
  Utopian.io uses its own name in development and contribution studies. Moreover, since the contributions to the platform are caused by open source projects, some supported identity elements can be mentioned.
• Mission:
  To introduce and contribute to open source technology for people, to make information accessible to everyone, to serve people and knowledge.
• Vision:
  To be the platform for producing and disseminating information for the world's largest open source projects.
• Values:
  To be a useful part of the global world by developing itself as an information platform besides human oriented production and development.
  
  

CORPORATE DESIGN

• Utopian.io Logo
  

Logo Analysis:

The black color used in the background of the logo reflects remarkable and professional value. The strongness of the tones corresponds to the live, active personality of the internet.
The blue color used in the logo has the meaning of clarity.The blue color means that the organization is open to everyone. The metallic purple color on the logo has professional, contemporary and creative meanings.

ACTIVITIES

To contribute to open source projects. Utopian gives awards to those who contribute to open source projects. Just make sure that your main goal is to make a proper contribution.
You can make a contribution by using Github Repositories.

Categories

1. Suggestions
2. Development
3. Bug Hunting
4. Translations
5. Graphics
6. Analysis
7. Visibility
8. Documentation
9. Tutorials
10. Video Tutorials
11. Copywriting
12. Blogs

Image of Utopian.Io

• People-oriented
• Innovator
• Continuosly developing
• Professional
• Striking

Featured Firsts

Utopian is the first and only platform to reward open source contributors.

MARKET ANALYSIS

Existence of Demand

With the widespread use of technology, people need technology in every aspect of their lives.
No matter what their social and demographic characteristics, there is internet in everyone's home.
Open source software is free and allows everyone to develop as they wish.
Developed by volunteers, this platform, which creates the infrastructure for the inspection and development of open source software, contributes to the user's creativity.
Developers who create projects and create a project need an environment where they can ask questions and work together. Besides all these, they need money to keep their lives in return for their quality work.
Due to all these factors, Utopian.Io is an open source project that brings together project developers and contributors and rewards them for their work.

Factors Affecting Demand

• Social
  Being an indispensable part of technology affects the demand positively.
• Economic
  A completely free platform, the reward system for contributors positively affects demand.
• Legal
  Negative attitudes of governments against Blockchain negatively affect demand for the platform.
• Natural
  The need to develop people's creativity and to satisfy themselves in this way positively affects the demand for the platform.

Platform General Features

This platform is a platform that rewards original, quality, useful contributors to open source projects.

• Open Source Software
  Open source is software that is open to everyone. Users can access these codes at any time and change them as they wish.
• Characteristics of Contributions
  The project should be Open Source, must be taken from GitHub, prepared according to the rules of the selected category.

OPEN SOURCE SOFTWARE RESEARCH ANALYSIS

Database software has the largest share in the software technologies market for the last 40 years with operating system software.
Digital technologies in every field for the last 15 to 20 years; We are expanding the boundaries of digitalization with mobile, objects internet, social media, wearable technology, devices we use in homes and cars, and many new technologies, and we are building our digital world in addition to the real world.
Developing and maturing over time, open source software creates their own economies against commercial products and continuously increase their market share.
Open source software and projects have now become serious alternatives to commercial products.

The popularity of databases is in the top 10 rankings (September 2017) and six of them are open source.

(Source: https://db-engines.com/en/ranking, September 2017)<

(Source: The State of Open Source RDBMSs, 2015, by Donald Feinberg and Mary Adrian, published April 21,
2015)<

(Source: Open Source DBMS Maturity 2009, 2015)

According to the comparison in the graph, open source projects and databases are an alternative to commercial databases in terms of product characteristics, variety of services and resource diversity.
The public and private sectors around the world are developing incentive and coercive policies for the use of open source software. They use it in open source software portfolios of global private sector firms, and in business critical products and services. Some of them; Apple, Wmvare, Amazon, HP, IBM, Microsoft, Google In the public sector, countries such as the USA, the European Union and their countries, France and India both encourage and force the transition of VTs through open source software policies.
The Digital Five (D5) group, established in 2014 to support the digital transformation of state and public services with the participation of Britain, Estonia, Israel, New Zealand and South
Korea, has also committed to support open source software in Article 3 of the organization.
This commitment, of course, means strong support for open source databases.
Open source databases are the most important obstacles to the dissemination of projects; lack of expertise, low number of service providers, lack of defined open source product service models and trust.

SWOT ANALYSIS

Strengths:

• The Internet is part of life.
• Dissemination of open source projects.
• The platform is accessible for everyone.
• Free of project development and contribution.
• Rewards for contributors.
• Be knowledge oriented.
• Having a flexible organizational structure.

Weaknesses:

• Less knowledge of open source softwares.
• To be used for financial purposes.
• Having to use the internet.
• Unclear corporate identity.

Opportunities:

• Interest in technology is increasing day by day.
• Creative projects are increasing day by day.
• The positive attitude towards Utopian is increasing.
• Governments support open source projects.
• Open source projects are being replaced by commercially available ones

Threats:

• Open-source projects can be censored in some countries for political purposes. (For
  example, Turkey)
• For political reasons, a bad perception against the blockchain system is created.
• As it is an Internet platform, pirate attacks on the internet are a threat.
• Governments blockchain system and related site, organizations ban.

Thanks for your time, we are curious about your comments and ideas.If there is a mistake in our logo analysis, our friends who contribute to the graphics section can warn us.

Discord: mugurcagdas#7527