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100 impressions? From the guidelines:
"a minimal total reach of at least 10,000 unique users and CTR (click-through rate) of over 1.5% on Twitter and 1% on Facebook (unless otherwise specified by the project owner in the Task Request)."

Isn't that what 100 ILS means on Facebook? 100 click-throughs - I guess I wrote impressions above...

100 ILS is 100 Israeli Shekels. It's the amount I set to pay for the ad.

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