Youtube|How to become a succesful youtuber
1. Take a Sniper Approach
Advertisers want targeted YouTube channels with a defined demographic. They’d much rather place their ads on a specific type of person than a random user. Think of this as a narrow sniper approach vs the wide spray of a shotgun.
Make your videos with a specific type of person in mind. This is basic advertising 101; identifying your target demographic. Don’t tell me that your demographics are 21 – 55 year old women. This is the shotgun approach that’s too general and vague. Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady? Of course not. Define your audience and create videos that’s catered to them.
- Target KeyWords with a High CPC
Understand this, Certain KeyWords Pay More than Others. Advertisers will pay more for the keyword, “home mortgage” (CPC $17.63) than “cheap phone cases” (CPC $1.38) because the end return is a lot higher. If someone ends up closing on a home loan that could make them upwards of $5,000+, whereas the end return on a cheap phone case would only be $15. Would you rather get paid from a phone case video that gets a million views with a CTR of 0.01% or a home mortgage video that only gets 10,000 views with a CTR of 0.08% ? Consider the scenarios below with the given keywords and their cost per clicks.
mortgage vs cases
Scenario 1 You make a video reviewing the new iPhone that gets 1,000,000 views, of which your ad Click Through Rate (CTR) is 0.1%. Meaning 1,000 people clicked the ad. If the CPC is $1.38 the total advertising dollars made would be $1,380. Google keeps around 45% making your payout $759. This gives you $1 per 1,317 views
Scenario 2 You make a video teaching people about home loans that gets 10,000 views, of which your ad Click Through Rate (CTR) is 0.8%. Meaning 80 people clicked the ad. If the CPC is $17.63 the total advertising dollars the total advertising made would be $1,410. Google keeps around 45% leaving your payout $776. This gives you about $1 per 13 views.
These scenarios are exaggerated to show the point. The money you make on YouTube has more to do with what advertisers pay for than how many views you get.
This knowledge is essential is to make the most amount of money per view. If you have a very targeted niche that contains high CPC keywords, you don’t need millions of views to make money. Getting a couple hundred views a day could bring in a couple hundred bucks a month!
- Massive Video Production Strategy
One of the biggest complaints I hear about video is that it’s so time consuming. It takes forever just to make one video. I’ve found a solution. I call it the, “Massive Video Production Strategy” This allows you to make the most amount of videos in the least amount of time and work. By using this strategy, I was able to shoot, edit, upload and optimize 30 videos in 9 hours.