Vuulr – content worth broadcasting about?
Look out Disney, Fox, Amazon, HBO, Facebook, Apple, and other local broadcasters – there’s a new kid on the block looking to use blockchain technology to disrupt the broadcasting space, and it’s called Vuulr.
Vuulr will be providing various offerings as stated in their white paper:
“The Vuulr Marketplace will bring content owners, buyers and sponsors (brands) together dig¬itally. It will enable content rights to be transacted globally, accelerating a process that takes months to complete offline today, into one that can be completed online in less than a day.
The Vuulr Supply Chain, built on the Ethereum Blockchain, will provide a trustable protocol, a distributed data layer, and a suite of dApps5 for managing and securing the industry’s key data as a single shared ledger. The Vuulr Supply Chain is an implementation of the industry-accepted MovieLabs Digital Distribution Framework (MDDF)6.“
Read more here : https://www.vuulr.com/Vuulr-Whitepaper.pdf
Vuulr are also looking to offer different ways for the industry to work, such as , new revenue sharing models enabled by a single, shared, and trusted view of what the audience is watching.
Imagine that – content provided because the audience has had a say? That’s an idea!
Not only that, but Vuulr has looked at the problem of the 30 second advert being a source of great discontent with audiences in programmes, and are looking to facilitate the sponsorships with in content to try alleviate that issue.
We all hate the advert that stops our viewing, but we don’t mind seeing the logo prominently showing on the back of a laptop that’s IN the movies or tv show, do we? No, it’s a much less intrusive ( but I’d wager more effective) way of advertising. It’s almost unobtrusive so as to almost be not noticed, but our subconscious notices and takes note, and that‘s what advertisers need.
Vuulr aims to offer different services to Sellers, Resellers, Sponsors and audiences all at the same time, through the use of Blockchain technology which will help them make it a virtually seemless experience.
As a paid value-add, Vuulr will provide powerful cloud-based DAMTD services to marketplace users, and their Smart Contracts on the Blockchain will execute the rights transfers and automate the instant settlement via cryptocurrency.
Vuulr also aims to offer a Rewards program that will encourage the use of the token.
The Vuulr Rewards Program has three key elements:
Rewards Token Pool -will be used to reward and encourage partic¬ipants who contribute to Vuulr’s success.
Distribution of Rewards Token Pool - will be used to reward actions that support the growth and success of Vuulr.
The Rewards Accelerator – is a multiplier applied to the number of Rewards Points the participant has earned, which will increase their allocation from the Rewards Token Pool.
Much more on these is available on the Whitepaper.
Now why is all this a good idea? Well, we all know how amazing it has been to be able to get away form traditional TV offerings like Cable, CNN, Fox, BBC etc. Netflix and Amazon were a revolution. Hopefully Vuulr will be the next step in that revolution.
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