It's just frustrating that there are some people hiding behind "good intentions" when all they're doing is just growing their own stake,

Among other things, how is the witness doing for you?

I guess everyone is a slave to something ... fame, money, propaganda, publicity, self actuality, ...

Here are two advice for you:

1- We need logicians, not populists. Sensationalism will do more harm than good to the community, and it's usually obvious when someone is using it to portray himself as a hero.
2- If you want to announce something (project, initiative, ...), don't use an altar ;)