Youtube has revealed their new feature of pre recorded videos as a live moment

Google's product youtube has launched their new feature on their platform including the new "Premieres" that would allow creators can debut pre recorded videos as a live moment.

Youtube has also revealed a new "Merchandise integration" option where creators can make products like tshirt and mugs
and their own items which they want to advertised on below the video So youtubers could get an good oppurtunity to hired by brands for branded content.