Suggestions

1. Pandan is the first word I see on the packaging. But it is not the brand name. Hence branding wise is not correct in my opinion. It is the flavor. The thing that should capture my attention first is the brand name and a candle shape, image, vector or motive on the side to help me (first time viewer) immediately identify Joanne Wong = candles.

2. You can use different colours to indicate different scents and/or flavors. Pandan and purple do not go together. Pandan goes with green. Lavender goes with purple. These kind of mismatch of expectations might cost you a lot of attention wasted. So, please do consider them. The goal for a new market entrant is to make it as simple as possible so that u can attract early adopters to give your product or service a try.