Yes, they try to target the mainstream. They don't talk about technical stuff, which confused a lot of people on steem. Whenever I tried to introduce someone to steem I could never leave out the technical stuff. I've seen a lot of confused faces... which ended up that those people never used steem in the first place.

While my heart lies with what Steem could be - you better be sure I will be checking out "Voice".

pretty much...