Some day, I think Facebook and Twitter will be business school case studies in how not to do business. Actively cultivating a corporate image that is openly hostile to somewhere around half of your potential users, advertisers, employees, and investors just seems like a remarkably bad business strategy. Not to mention spying on people and doxing them to nosy third party information buyers.

And yeah, I had also noticed zappl went dark some time ago. No idea what happened to 'em.