Are We Seeing The Start Of The Traditional Social Media Collapse?

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Are we starting to see a major shift in the traditional social media companies?

Most of us are familiar with the issues that Facebook is having. That is making headlines even with the mainstream publications. However, there is another social media giant that is starting to suffer.

Twitter lost 9M users last quarter. This is a fair decline putting them somewhere around 325M users. The problem for them is they also project losing another 5M users in the present quarter we are in.

This drop is attributed to Twitter's crackdown on fake accounts. The company stated they are targeting them in an effort to clean up the platform.

I was watching an episode on Fast Money (mostly to see the FUD Michelle Lee spews) when they covered this topic. In their report, it came out that FoxNews has not Tweeted since November 8th. The reason for this is in retaliation for allowing some protester to post one of their anchors address on the platform.

This is an account with 18M followers.

Now I don't care about anyone's politics or what they think about FoxNews. What is important is this is a large account with a ton of followers. It is also a outlet that represents a demographic of the population that social media is reputed to be targeting.

Many of us are aware that YouTube, Facebook, Twitter, and, even, Spotify are doing this. The campaign to censor is on.

It was just a short time ago that Alex Jones had his accounts all shut down by these outlets within a 24 hours period. That is a truly amazing coincidence that, after all these years of this guy being a blowhole, they all came to the same decision on the same day. What are the odds of that?

We know these entities are simply extensions of the mainstream media. They are just as controlled as all the other traditional outlets. Their goal is to control. They are the monitoring system for entities that do not have our best interest at heart. People on Steem are most aware of this; the masses are not.

That said, money drives the show. And with Twitter, when the numbers of accounts are declining, that means money is lost. Advertising agreements have to be reshaped which hurts their profits. This does not make the fat cats on Wall Street very happy.

My feeling is that we need to really be expressing the idea that Web 3.0 is on the way. A company like Twitter is going to have a tough time adjusting since it is ingrained in the old business model. Web 2.0 served it very well and it is still making a ton of money off advertising. However, we could be seeing those days coming to an end the next few years.

These things tend not to collapse overnight. Instead, it is a process which lulls everyone to sleep before the final bust. Think about Kodak who missed the entire digital camera revolution until it was too late. Why did that happen? Because they were a film company in a digital age.

What is interesting, and not talked about a great deal, is the companies that took from Kodak. Companies such as Ricoh, Minolta, and Canon cleaned up at the expense of Kodak. Then something interesting happened: digital point and click cameras lost market share to cell phones. Suddenly, more pictures were being taken on phones than with cameras. Today, if you look at the aforementioned companies, there camera divisions are almost non-existent.

Are we seeing the same thing with social media? I would think it highly possible. As these companies operate like they are invincible, the door opens a little wider. Over the next few years, we are going to see the spread of token. The tokenization of the Internet is well underway. The sliver of users now will only grow as more people get exposed to what is taking place.

Even well performing companies are going to suffer. Let us be fair, there were some very well run newspapers that bit the dust due to the Internet. With social media, it seems that the larger entities are actually helping to facilitate their own demise.

Time will tell if this assessment is true but Twitter, at least in the short term, is progressing backwards.

And Zappl is nowhere to be found.

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