Just sell as a private seller, the business model on ebay sucks. I don't pay any listing fees and take advantage of the £1 fees deals that are coming thick and fast these days.
I think they are struggling against the competition and its about time too.
I'm set to private seller now, yes... but no longer listing. I had upward of 700 items before :)
I have just under 500 items, there's no limits as far as I can see. I have had as many as 650 in the past.