So true, we pay for the big name and brands and not for the actual goods. There are so many times when you get the same stuff at a very ordinary place and at a much cheaper price but then we turn to see the brand and lay it off. A couple of days I was reading another similar article, where in it mentioned that how we go ahead and use products that are promoted by celebrity even if they are not of very good quality and use and at the same time if one of our friend starts up with any business we would be skeptical to buy the products from them. Such is the difference of brand advertisement and promoting your stuff in an ordinary way