Well, the ingredients aren't very encouraging:
Water, gluten free flour blend (modified tapioca starch, potato starch), whole grain blend (whole brown rice flour, whole teff flour, whole millet, whole red quinoa), sugars (raisin juice, dextrose, cane sugar), sunflower oil, psyllium husk, yeast, modified cellulose, pea fibre, salt, rice bran, cultured cane sugar, vinegar, cellulose gum.

I bake something similar, a coupe ingredients aren't needed, like a bunch of sugars.