English Version Of This Awesome Article Written By @rivalhw!
How to do telemarketing from a customer perspective?
After working outside in the afternoon, the cell phone rang and I answered. I only heard the loud noise from the other end of the phone. It was estimated that it was a voice-free handsfree button. I did not speak to the other party. I also tried to When asked, it was not until a few seconds later that someone at the other end of the phone switched to voice over handset mode. At this time, it was obvious that the loud noise on the phone was much smaller immediately.
Just hear someone ask on the phone, is X total?
Due to work reasons, I often receive a lot of telephone calls. Apart from the phones we all know, such as real estate, stocks, and financial lending, more calls are left for projects or cooperation.
I do not oppose telephone promotion, but I dislike the kind of low-quality telemarketing. For example, just like the phone just now, the dialogue presses the hands-free button and dials the phone. It is obvious that you want to wait for the customer to open and then answer the phone. If during this process, the phone is rejected or not connected, it is better to continue to make the call. A phone call seems to be a smart move, saving time for yourself, but this feeling will make the customer very uncomfortable, after all, general corporate marketing and promotion staff are working together, while you are on the phone, there are also around Others are also talking on the phone, because after the phone is connected, the foreign voice must be noisier than the handset. Secondly, after the customer's phone is connected, you pick up the phone. At this time, the other customer can feel it and feel very awkward. If you take the microphone at this time is slower, such as the salesman above, the customer is generally less patient, if the customer picks up the microphone, you do not hear the sound for a few seconds, plus the background noisy, After the first reaction and judging the situation of the other party, you will often hang up the phone because you should understand.
I don't like having a phone call. When you pick up the phone, you will hear the other party talking to you loudly. Regardless of whether or not you want to hear it, the eloquent rhetoric continues to tell you. There is almost no room for you to intervene, and immediately you feel raped. Unpleasant, when I bump into this call, I usually hang up with it decisively.
When you get a call from a salesperson, the other person misreads your last name or business name (not a misunderstanding, but it's actually a mistake). It can be very embarrassing, and you can't even laugh or cry. When this happens, I usually tell each other quickly. However, I have also encountered strange events. After the other party made mistakes in my last name, I also added my WeChat after reminding me. But it is ridiculous to make mistakes again in WeChat. Just think, such a careless marketing staff, you will feel comfortable with them?
There is also a class of marketing staff who, after the phone is connected, talk about it for a long time. You still haven't understood what the other person is doing. What do you want to do? In this type of situation, I usually let the other party use simple and straightforward words to explain who you are and what you want to do (collaborate). This society is very fast-paced, and everyone has a lot of things to do with the simplicity and directness. Language clearly expresses the meaning, which not only saves the other's time, but also makes oneself (marketing) become more efficient. Why not?