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RE: The problem with Crypto, Blockchain and Distributed Ledger Technology is that their perception is boring and meaningless to the outside World.
It's definitely a tough sell for an "average" person trying to pitch the idea to another "average" person. I like to use Don Tapscott's TED talk from a couple of years back, because he explained blockchain at a very basic level, using ordinary examples "real people" could relate to. The trick with that is to get people to actually sit still for 15 minutes to watch the clip...
=^..^=