Ubiquiti is bit "Apple-like". They don't offer some exceptional quality (their MIMO integrated antennas pretty much sux). They offer style, reasonable reliability and BFU friendliness.

I'm not using them, but I love them. Everytime a BFU asks for good WiFi router or router for mesh network, I advice Ubiquiti.
Because these routers works just fine without restarts, FW updates, etc., I have no trouble with friends which bought them.
Ubiquiti have great future as they are really userfriendly, stylish and pretty reliable.
You can't attract massed with Microtik but you can with Ubiquiti