I like the two-plane game, you might say. In the first, the message in neon lights, which floods the gaze with light and graceful irony, is replicated in an exotic plant in colors (here - in America- there is a similar one) that also plays in light and, in addition, in colors. In the second, the irony of the advertisement, which the photo would assume, is mobilized, as in a zoom in, towards the bottom of the bar, where, I don't know if lovers or friends, could be sharing a coffee. And everything is a look! (as is photography) Thank you, @velimir.