I think it's long been said that STEEM has a marketing problem—that beyond the initial stages of the token distribution, people don't know a whole lot about STEEM, other than from the flim flam artists that were selling it on YouTube. I think people have tuned out, which apparently includes industry people and competitors (either that, or Mahbod is trying to downplay what STEEM has—except when it comes to stealing users away).

Regardless, there needs to be a rebranding, I think, a serious, united front. Something like, "I am STEEM," with video testimonials or something. However, it works out, there needs to be a human face put on STEEM, more than Ned or Steemit.