Yeah the marketing campaign and overall outside communication is not so bright for Steemit and thats why we still haven't seen big amount of new users coming in.
The advantage would be that Steemit.com is waiting (what they do best :-) with marketing until SMT is completed. Until than the User experience should be much better on Steemit and the whole SMT topic would be more explainable to users.
Lets see how things play out!

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