The reality is that nothing substitutes hard work, consistency and dedication. If it does, it will not be sustainable as a long term value proposition and will fail. The evidence is on the video you made as investing that amount in promotion consistently will ultimately drain resources unless the real point of doing so is what he gains outside the system and that is a different subject. It could be a great business decision for the business but not for those following. Again, nothing come free and easy and beware if it does.