I'm sorry Paula,

these metrics mean nothing in a vacuum.

A good start would be:
How does the churn report compare to retention on other platforms.
The data is out there.

Then their are correlating factors like the price of Steem, Announcements related to business side, campaigns or platform changes. Which need to be mitigated out of the equations.

And importantly how does it compare historically?
This will tell if onboarding and retention efforts are simply getting better or worse.

These are the big issues, I have a large group I am working on getting on to the platform and alot of te resistance could be cleared up by showing real metrics!

Just my 2 cents