This is what companies look like when it is in crisis mode. As I understand, the original vision of the STEEM blockchain was that their blockchain would be more than just one web site.
The problem with this vision is that the various elements of the eco-system are likely to be in conflict with each other.
if the vision is what you said then you don't built steemit cause it's 100% that people will get in there first and tie it to steem even though it's just an app based on it. Also, even though we have many dapps/apps now, i can guarantee that if tomorrow magically steemit seized to exist the price of steem would be close to 0. That's how tied it is, it's like a chain that if you break it everything is destroyed. In other words if the initial vision was that, they did something wrong since the beginning